Anheuser-Busch renames Budweiser as 'America'

On Tuesday, May 10, 2016, Anheuser-Busch announced its new marketing campaign for the summer, changing the name of its famous lager to "America".

"We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games", said Ricardo Marques, vice president, Budweiser.

The new cans and bottles will also feature lyrics from "The Star Spangled Banner" and "America the attractive".

What could be more American than standing in a backyard at a barbecue while holding a beer on the Memorial Day weekend in the United States?

Anheuser-Busch was originally an American brewer, founded in St. Louis in 1852.

Sure, it's brewed in Saint Louis (among other places), but the company is owned by Belgium-based worldwide conglomerate InBev. The company has also tailor-made bottles and cans to reflect events and important dates in other countries. Meanwhile, the Czech brewer insists that the only beer that should be sold anywhere in the world as "Budweiser" is beer produced in that particular corner of Eastern Europe.

Tastes have changed several times, and each change has pushed Budweiser further down on America's list.

In its latest move, with a complete rebranding of its 12-ounce product packaging, the brewer looks to capitalize on summer - when about one-third of all US beer sales take place - and patriotism, as Americans head into the final stretch of election season. The name is somewhat controversial because the original Budweiser was made in the Czech Republic by Budweiser Budvar Brewery.


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